LG roll out crystal clear ambitions for new air conditioners

LG have become a pioneer in the evolution of next-generation appliances with innovative products such as TV refrigerators, remote monitoring washing machines and network connected appliances - not to mention their ARTCOOL air conditioners decorated with classic art pieces by famous painters such as Van Gogh and Matisse.

So it should come as little surprise that the technology/electronics brand have unveiled a new snazzy offering in the shape of a blingy air conditioning service provided by a new 'Titan' product encrusted with Swarovski crystals for a 'pleasing aesthetic effect to enhance the overall design of the unit'.

The glamorous air conditioner is set for release in the UAE to gauge initial reaction.

This was in response to customer demand after the company embarked on an extensive market survey in 2008 as part of the R&D initiative underpinning the new Titan range.

“We have even had requests for henna patterns on the units,” says marketing manager Michelle Sequeira. “Customers clearly want to add a little glamour to the traditional plain white air-con unit.”